TRAILR

Trailer Rental Made Simple.

TRAILR is a platform connecting trailer owners with renters, offering a hassle-free way to rent trailers for various needs. Owners list their trailers, renters find the perfect match, and both benefit from a review system ensuring a reliable experience. With a focus on user convenience and the goal of creating a community-driven platform, TRAILR aims to simplify trailer rentals for everyone.

Out There Creative
Allan Oakman, Faith Potter
Brand Identity, Logo, UX/UI Design, Animations, Ads, Marketing Collateral, High-Fidelity App Mockup, Unique Iconography, Illustrations, Patterns, Investor Pitch Deck
Adobe Illustrator, Photoshop, After Effects, Adobe XD
5 months, 2022
Since this brand is going to be app native, I wanted to make sure the logo design was simple, timeless, and easy to read. Additionally, the logo symbolizes unity, connection, and cohesion. You will notice that some of the letters in my design are linked together to highlight the collaborative aspect between trailer owners and renters. This ultimately showcases a sense of belonging and community within the TRAILR network which is part of TRAILR's mission. This logo also gives the viewer the idea that they are about to have a seamless experience. The negative space within each letter refers to the hinges that are often found on trailers.