Faith Potter is an Atlanta-based multidisciplinary designer who specializes in brand identity & packaging design. She approaches branding through a strategic lens, prioritizing authenticity to create visual identities that feel intentional and true to each brand’s voice. Her journey began in the small town of Pinson, Alabama, leading her to receive a Bachelor’s degree in Graphic Design and a minor in Marketing from the University of Alabama at Birmingham in 2023.

While she was pursuing her career at UAB, she completed a variety of projects for UAB’s Office of Diversity, Equity & Inclusion. Since then, she has collaborated with creative agencies, including Bloom Studio and Out There Creative, contributing to projects for national leaders in education, healthcare, and water quality. Faith is currently designing for Filterbuy, a company that is quickly shaping up to be the #1 leader in air quality.