FILTERBUY
BRANDING // PACKAGING DESIGN // EMAIL DESIGN // AD CAMPAIGNS
A clean air essential, reimagined. I helped bring Filterbuy’s national rebrand to life, leading packaging design for new product launches and assisting with the direction of brand photoshoots. Alongside the rollout of new green filter frames, updated packaging, and a refined logo, I built a scalable system of graphics used across all platforms to support a cohesive identity across retail, e-commerce, and marketing.
Grounded in performance and built for scale, my work balances trust with conversion-driven clarity. Our paid media efforts consistently maintained a 5 to 10x ROAS. In Q1 of 2026, we were up 38% YoY in new customer acquisition, which was one of our leading goals in 2025.
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Kellam Mattie & Claire Davis
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Packaging Design, Visual Identity Systems, Animations, Ad Campaigns, Email Design, Marketing Collateral, Infographics, UX/UI Design, Illustrations, One-pagers, Postcards, Templates, Patterns, and Merch.
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Adobe Illustrator, Photoshop, InDesign, AfterEffects, & Figma
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2024-Present
Packaging Design
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Email Design
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Publication Design
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Animation
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Social Media Campaigns
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Illustration
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Art Direction
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Packaging Design . Email Design . Publication Design . Animation . Social Media Campaigns . Illustration . Art Direction .
THE YEAR OF GREEN SWEEPSTAKES
To celebrate our rebrand in 2024, Filterbuy launched the “Year of Green.” This was an entire year full of sweepstakes that continued into 2025. These sweepstakes rewarded our customers with a number of different prizes, ranging from Jeeps to backyard makeovers and even cash. Below are some of the ads I created for each of these Sweepstakes.
Our Holiday Gifting Spree Giveaway rolled out during December of 2025. For this sweepstakes, I had the privilege of designing a new character that our audience could connect with. Burnie the Furnace was inspired by the Grinch. He took over our sweepstakes on social media in order to promote our sweepstakes & teach people about the importance of changing out your furnace filters during the winter.
Pictured on the left are two variations of Burnie that were used in Ads & on social media. Pictured on the far right is Burnie the Furnace after his family decided to finally change his furnace filter. You will notice that his old dirty filter has been replaced with a brand new Filterbuy filter.
I got to design a fun Burnie-themed t-shirt for our Marketing meeting at the end of the year. Since Burnie took over our socials, I thought it would be fun to stylize the typography so that it resembled a ransom note.