ARIZE
The Advanced Universal Prosthetic Socket
Arize is a forward-thinking prosthetic startup creating a more affordable and comfortable alternative for those with lower limb loss. Focusing on their mission to create a more accessible prosthetic, I created a simple, yet dynamic brand identity that intertwines that feeling of getting back on your feet with a bold, approachable style.
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Out There Creative
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Allan Oakman, Faith Potter
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Brand Identity, Logo, Packaging Design, Animations, Social Media Campaigns, Ads, Marketing Collateral, High-Fidelity Website Mockups, Unique Iconography, Illustrations, Patterns, Investor Pitch Deck
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Adobe Illustrator, Photoshop, InDesign, AfterEffects, AdobeXD
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3 months, 2022
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Arize is revolutionizing the Prosthetic Industry. There are 58 million amputees in the world with more than 69% of them being primarily lower limb loss cases. One out of every 166 Americans are an amputee. Although many people need prosthetics, most are unaffordable, uncomfortable, and have a lengthy fitting process.
The Advanced Universal Prosthetic Socket is a groundbreaking innovation in the field of prosthetics, designed to provide exceptional comfort, adaptability, and ease of use for users of all genders and individuals with various amputation levels. Since this brand is set out to ultimately make life easier for those with lower limb loss, I thought it would be best for the identity to reflect the simplicity that will be provided when people choose Arize. You will notice that the 'A' in the logo resembles a loose representation of a leg in motion. The 'A' can also be turned on its side to represent the 4 simple steps that it takes to assemble the cycle socket.
Since this brand is a start-up, I have designed the pitch deck that they have shown to several different investors. All investors that they have shown this presentation to have chosen to fund Arize. Additionally, I have designed social media assets that they can use to promote their product, promotional material, unique iconography, packaging design, the instruction manual, the website, and the brand suite.
Art Direction
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Branding
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Packaging Design
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Collateral
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Iconography
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Social Media Campaigns
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Advertisements
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Logo Design
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Art Direction . Branding . Packaging Design . Collateral . Iconography . Social Media Campaigns . Advertisements . Logo Design .
An angled crossbar turns the ‘A’ into motion, capturing the brand’s drive to restore mobility through prosthetic innovation.
Arize has generated 50 million dollars in investments from this pitch deck alone (pictured below). These investments have made engineering and production possible. The Arize Cycle Socket is on its way to revolutionize the prosthetic industry.
